© Himank SethBack to home

Companies

Six companies, one point of contact.

Recruitment, outsourcing, business software, reputation, AI and growth services. Himank founded AffinitySteps in 2016 and leads each of the companies below.

Affinity Steps

Founder & CEO · since 2016

Recruitment process outsourcing for staffing and recruitment agencies. Dedicated resourcers handle sourcing, research, outreach and admin behind the desk, so consultants spend their time billing. US agencies through affinitysteps.com; UK and Ireland agencies through affinitysteps.uk. Himank’s first profitable company.

Sourcing

  • Dedicated recruitment resourcers
  • Candidate sourcing & research
  • Boolean & LinkedIn Recruiter search
  • Talent intelligence & market mapping

Delivery

  • Candidate engagement & qualification
  • Recruitment operations & job posting
  • ATS & database management: Bullhorn, Crelate, Big Biller

Growth

  • Recruitment business development
  • Target accounts & prospect research
  • Hiring-manager lead lists

AapicoSteps

CEO · since April 2016

Business process outsourcing from Udaipur: human-powered back-office, support and assistant teams for clients worldwide, plus IT services.

Assistants & support

  • Virtual & executive assistants
  • Omni-channel & voice support
  • Email & inbox management
  • Appointment setting & scheduling

Industry back office

  • Merchant cash advance operations
  • Insurance operations
  • Accounting & bookkeeping
  • Healthcare administration
  • Real estate support
  • E-commerce back office

Sales & marketing

  • Pre-sales support
  • Lead generation
  • Email marketing
  • Social media management

Data & IT

  • Data management & cleansing
  • Transcription
  • Content moderation
  • Web & application development
  • SEO

Aapicos

CEO · since 15 January 2026

Business software described as a “company operating system”: ready-made tools and custom software that connect day-to-day operations, with trained assistants to run them.

Products

  • Recruitment Suite: sourcing & QA extensions, pipeline dashboard
  • Bondly CRM
  • Subscription Manager
  • Backup Manager

Custom work

  • Bespoke workflows
  • System integrations
  • AI features: summaries & message generation

Setup & support

  • Spreadsheet migration
  • Device setup
  • Single sign-on
  • Trained software assistants

Afirmer

CEO · since February 2019

Online reputation and PR: how people and companies show up when someone searches their name, and how to protect and build it.

Reputation

  • Online reputation management
  • Negative content removal
  • Review management
  • Digital crisis management
  • Online risk mitigation
  • Cyber investigations

Search presence

  • Google Knowledge Panel
  • Forensic SEO
  • Structured data
  • Search engine monitoring

PR & publishing

  • Public relations
  • Media placement
  • News publications
  • Wikitia page creation & updates
  • Wikipedia page editing
  • Employer branding

DeqTeq AI Technologies

Director & Chief Growth Officer

AI infrastructure and automation for startups, scaling businesses and enterprises: agentic AI, chatbots trained on your own data and engines that automate manual workflows.

AI

  • Agentic AI
  • AI infrastructure
  • RAG chatbots
  • Personal cloud bots
  • DeqTeq Engines

Automation

  • n8n workflows
  • Zapier
  • Power Automate
  • HubSpot, Odoo & Greenhouse integrations

Development

  • Python
  • PHP & CodeIgniter
  • WordPress
  • Shopify & Wix
  • Odoo ERP

7H Pro

CEO & Managing Director · since October 2017 (founded 2016)

Business services with teams in India and the USA, for companies that want to run better, reach more customers and adopt technology that scales.

Growth

  • Lead generation
  • Sales & marketing
  • Customer relationship management

People

  • Human resources
  • Staffing

Technology

  • Software development
  • Mobile app development

Also